Nvidia Corp, whose semiconductors power data centers, autonomous cars and robots, said on Thursday it plans to enter the market for technology that helps cars with automated lane-keeping, cruise control and other driver-assistance features.REUTERS: Nvidia Corp, whose semiconductors power data centers, autonomous cars and robots, said on Thursday it plans to enter the market for technology that helps cars with automated lane-keeping, cruise control and other driver-assistance features.
Many of the driver-assistance features that the new Nvidia system will enable, by contrast, are already available on high-end vehicles with technology from providers such as Mobileye, the Israeli firm owned by Nvidia data center rival Intel Corp. The new Nvidia system means automakers will be able to use one system for both, saving engineering efforts and using some of the self-driving technology to improve the driver assistance functions, Shapiro said.“We have a single architecture that will enable the automaker to span every potential level of automation they want to deliver and put that software-updatable system in every single vehicle,” Shapiro said.