Robotics startup Zume is now selling masks amid the coronavirus pandemic - Business Insider

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Former robotics startup Zume is now selling face masks and appears to have stopped producing the food packaging that it refocused its business on in January

, has shifted its business to exclusively producing and selling face masks.

On Monday, Zume began officially offering the masks for sale on its website, with 10- and 100-packs of masks produced out of its facility in Camarillo, California, available for roughly $1.44 per mask. "Zume is now manufacturing face masks to help in these challenging times," the company's website says. A note on the site's FAQ regarding the status of the company's sustainable food packaging products reads "we are currently focused on manufacturing face masks in order to do our part during this crisis," and directs questions to a customer support email.

The disposable masks, which the company said are made from "non-woven, natural fibers," are not the N95 respirators or surgical masks worn by healthcare workers at the frontlines of the coronavirus pandemic, and they are not intended to serve as personal protective equipment, Zume's website says. The masks are intended for "everyday use" such as protecting against "non-toxic household dusts, powders, allergens, and other irritants," Zume's site says.

 

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I don’t see the synergy between pizza, robots, and face masks. Zume should have focused on its robotic solutions and expand them into healthcare, manufacturing, and technology. This company needs to take a step back and determine where is it exactly headed. Marketing Business

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