RUEIL-MALMAISON: A week after a wholly new kind of launch without any advertising and 100% of orders via the internet, the new electric Ami from Citroën, which in its home market of France is accessible to everyone from the age of 14 and does not require a driver’s license, has already netted 170 sales in the country.
The brand’s Global Marketing Director, Arnaud Belloni points out that the marketing strategy adopted for the Ami, with no intermediaries and direct internet-only sales via a dedicated website amounts to a breakthrough for the automaker: “the customer can decide to buy from home whenever he or she wants, even on a Sunday morning at 2:00 AM., which is very trendy these days.”
With a top speed that is limited to 45 km/h, it has a range of around 75 kilometres, and can be charged from a standard domestic power outlet.