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'I want to scream a lot' — How designer Rebecca Minkoff is pivoting her business and trying to stay positive

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'I want to scream a lot' — How designer Rebecca Minkoff is pivoting her business and trying to stay positive investinyou (In partnership with acorns.)

That's led to cuts: Thirty-six percent have reduced their own pay and 8% have cut their employees' pay, the

found. Of those surveyed, 13% have furloughed some or all of their employees and 11% have laid off some or all of their employees.For Minkoff, surviving means changing the way she does business. Now, with 25 remaining employees, she's focusing solely on being a direct-to-consumer company. "We've changed everything about what we do, whether it's the marketing, where we're advertising, how we're talking, who we're talking to, to really make sure that we stay alive after this," she said."I asked my consumer at the beginning of this, what did she want from me?" she said.

 

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