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How to redefine success and connect to customers during COVID-19 - Business Insider

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How 8 entrepreneurs are redefining success and connecting to their customers during the pandemic (by dreamyhumans)

The coronavirus has actually validated the updated definition of success I had arrived at over the last 18 months — a life and business optimized for meaningful connection.

The pace of things had already been a bit slower living out here, and is even more so now because of COVID-19, but free from a more chaotic environment and the financial burden of high rent and cost of living, I am able to focus on how I can more deeply nurture meaningful connection in what I'm creating. That feels like a much more fulfilling, and in time more sustainable, metric of success, than growth for growth's sake.

 

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