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CFDA and BFC Are Also Now Calling for Change in the Way the Fashion Industry Operates

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Following a series of open letters from groups in the industry, two of fashion's biggest trade groups are now chiming in on the matter.

Author:Ana ColónPublish date:May 21, 2020On Thursday, after two different groups of industry professionals released separate open letters calling for a change in the way the fashion calendar operates, the Council of Fashion Designers of America and the British Fashion Council released their own message — and suggestions for moving forward.

The CFDA and the BFC "strongly recommend designers focus on no more than two main collections a year" — as in, no more resort or pre-collections shows, either in New York/London or in some far-flung location.

3. There is a clear disconnect from when things arrive in-store to when the customer actually needs them. The delivery cadence should shift closer to the season for which it is intended. 6. Once this crisis is over and non-virtual events can resume, we also recommend that brands attempt to show during the regular fashion calendar and in one of the global fashion capitals in order to avoid the strain on buyers and journalists traveling constantly. This too has placed tremendous stress on the industry and significantly increased each individual’s carbon footprint.

 

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