Like many other companies trying to adapt to a "new normal," international luxury brand, Bulgari, is thinking of new ways to bring it's usually in-store experience, online.
Typically he has meetings about watches and fragrances in Switzerland, accessories in Tuscany, and jewelry and hotels in Rome. Then there are industry conferences and big-budget product launches — often long, glamorous soirees after dark. "Digital meetings are definitely more focused, there is more listening, everything is more efficient," Babin said."I can now attend any session I want and there is instant feedback which makes decisions so quick," Babin said. "I am also spending about five hours a day checking in with staff across the company that I rarely meet. I could never dream of being able to do that before now.
Digital storytelling is increasingly important for luxury brands trying to reach customers from a distance. If more of us start to work from home, it will become critical to connect with their target market and replicate the brand experience you get in-store, online. "Like our jewelry and watches, we want the memory of staying at a Bulgari hotel to last a lifetime," Jean said. "We have very little corporate stays so we will not be impacted by reduced company budgets or travel plans."
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