Instagram, YouTube influencers decrease sponsored post rates, prices - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 50 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

How many influencers have lowered their sponsored content prices in recent weeks, according to a survey of 515 creators

22% of influencers have dropped their prices for sponsored content in recent weeks, according to a new report by the influencer-marketing platform Mavrck. An additional 13% told Mavrck that they are considering decreasing rates in the future. The company surveyed 515 US-based influencers between April 28 and May 3, 2020 for its study.

The reported drop in rates falls in line with marketers' predictions that influencers would have to lower their prices to appease cost-sensitive advertisers in a slumping economy. In March, the influencer-marketing firm Izea said it expectedin the average price of a sponsored post, similar to declines that occurred when the US entered a recession in 2008.

In its analysis, Mavrck noted that a smaller share of respondents said they were considering decreasing their prices than had said they would when asked the same question in a survey for March. "More influencers say they are not planning to adjust their rates at all, so it's starting to normalize," Lyle Stevens, Mavrck's CEO, told Business Insider in a statement.

The influencer-marketing industry has been hit hard in recent months as brands and creators grapple with economic fallout from the coronavirus crisis. Ad spending in the category fell 22% in the first half of 2020, according to a

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Inside the Boeing Business Jet 787 Dreamliner's most luxurious designs - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 1929 much? GTFOOH
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

YouTube influencer shares media kit, brand pitch: 2 million followers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 'influencer'.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

YouTube influencer media kit used for brand sponsorships: real example - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. this is a very good article.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

How much money a YouTube star with 100,000 subscribers makes: fitness influencer - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Jay16042941
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Seeking nominations for the top investors in the digital creator and influencer industry - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

YouTube creator yearly income, salary from personal-finance videos - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »