Plant companies like The Sill grow alongside home improvement industry - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 66 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 30%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Plant DTC companies like The Sill, Horti, and Bloomscape are seeing surging demand as other DTC companies are stumbling. 3 CEOs talk about having a front-row seat for the houseplant boom.

Cooped up Americans are turning to direct-to-consumer plant companies like The Sill, Horti, and Bloomscape to adorn their homes with greenery and create a lush indoor space during the coronavirus pandemic. , which has seen significant sales gains in recent months.

"Plants are offering the emotional comfort that's needed during social distancing," Eliza Blank, founder and CEO of The Sill, said. "It's something new to put your energy toward, whether it was because you wanted to learn something new, pick up a new hobby, or just have something to spend your time on as a distraction.

"People are currently buying plants for all sorts of reasons," Sabharwal told Business Insider. "One reason is certainly to brighten up their homes where they are suddenly spending more time than ever. But there are also emotional reasons. During this period of isolation, I imagine that a lot of folks are discovering a sense of comfort and grounding in plants. Not only can plants make being stuck indoors more bearable, but the act of nurturing those plants has many benefits.

Still, the increased interest in plants hasn't left these companies impervious to challenges of their own. The Sill was forced to temporarily shutter its five brick-and-mortar stores — which are located in major cities like New York and Los Angeles and produce a "meaningful" amount of the company's sales — and a distribution center, as well as downsize its team and institute corporate pay reductions in order to keep the business afloat.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

US service industry creeps toward growth as lockdowns ease, ISM report shows - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Bangladesh confirms 1st coronavirus death in Rohingya refugee camps
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

The ad industry has a longstanding diversity and transparency problem - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Apple App Store is growing much faster than this top analyst predicted - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Walmart CEO says office space will remain key to the company's future - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Hello, How are you? Do you need any kind of logo design? Please visit this link and Fulfill your requirements. You will find good work at an affordable price to me. I can make any kind of ( Logo, Business card, Flyer, Banner, poster) etc. I’m sure shareholders are thrilled. Why would a publicly held company not take this opportunity to increase ROE?
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Amazon workers accuse company of hypocrisy over George Floyd statement - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Amazon workers are free to quit... talk is cheap. Fuck Amazon Bezos is a bigger threat than Isis, his ultimate goal is presidency
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Some oil companies won't be able to afford Chapter 11 bankruptcy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Congo health ministry confirms at least 4 new EbolaOutbreak Deaths in Western city time for a GreenNewDeal Lot of actual humans can’t either
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »