6 Black Business Owners On How Brands Can Get Diversity Right

to stock at least 15 percent of their shelf space with Black-owned brands. Their words and actions aligned."

"So many [others] have missed the mark with 'copy-and-paste statements' that do not include any plans with tangible action. These statements are inauthentic and are falling flat. It’s not enough to post black squares and apologies." "Brands must do more than release carefully-crafted statements of shock, outrage, and heartbreak. They should create plans with actionable items that seek to address and correct some of the obstacles and disparities that exist for Black people — action behind their words of solidarity."

"Some ways to start include to first acknowledge the possibilities that just have not been available to Black people and their businesses and work to remedy these issues. Hire Black creatives and content creators; create products and campaigns for Black consumers that are designed and executed by Black teams; work to have diversity in all levels of the organization."

"Brands should commit to investing in Black-owned businesses — offer leadership, guidance, connections, capital that is needed for Black brands to not only be successful, but also to ensure longevity, and reduce economic disparities. Data shows that well-funded Black-owned brands outperform their counterparts by 30 percent or more.""Supporting the Black community should not be a fad or in any way done for temporary gain for the company.

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