Qualcomm's Snapdragon 690 chipset could help bring mid-tier 5G devices to market - Business Insider

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Qualcomm's new chipset may face challenges in demand due to limited 5G network access and diminished consumer spending

to delay spectrum auctions. Limited coverage — particularly in regions outside of China, the US, and South Korea — will limit the benefits of owning a 5G device and therefore slow adoption. such as Verizon and AT&T have elected to build much of their networks using mmWave spectrum, a low-latency, high-speed variety of 5G. But the Snapdragon 690 only supports the lower sub-6GHz 5G frequencies, not mmWave.

To a lesser extent, consumers could also be dissuaded from purchasing a device featuring the Snapdragon 690 because without mmWave support, they won't be able to fully capitalize on the lower latency and faster speeds offered by 5G networks. On May 25, McKinsey consumers to assess how much they anticipated spending over the subsequent two week period relative to normal; in the US, Brazil, the UK, France, Spain, and India, consumers anticipated spending 30-49% less on consumer electronics.

 

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