Edward Jones managing partner: How the pandemic has spurred innovation - Business Insider

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Recognize that wealth management is 'a very personal endeavor, that it asks us to be real human beings,' said EdwardJones head Penny Pennington

In the past few months, Pennington, who is based in the St. Louis area, has been steering Edward Jones through the coronavirus pandemic. In an interview with Business Insider, Pennington said employee feedback has helped guide her leadership team's strategic decisions. The crisis has also spurred innovation within the organization. At the start of the pandemic, just 15,000 employees were equipped to work remotely; now 50,000 are.

The third thing that is very important is the feedback from our own colleagues. We can't wait to see one another. We can't wait to be face to face with our clients. But we want to be guided by data and by the feedback from our own associates. We have reopening kits that are going to each of our branches that include guidance, expectations, signage, PPE, cleaning materials, protocols. We want to make sure that folks feel that their insight and their ideas are fully baked into how we're going about this. And then of course, each branch will have the ability to determine if they feel they're ready based on their clients and based on their particular situation.

Within 10 days we ramped up those remote connections and then three weeks later we were in a position to enable a significant number of our field professionals, our colleagues, our branch office administrators who have never worked flexibly or remotely by nature of their role. We had the ability for any of them and all of them if they chose to work in flexible ways and they still have that ability.

Pennington was drawn to Edward Jones 20 years ago because she wanted to make a difference in clients' livesYou came to Edward Jones from a finance background, but it was a bit of a career pivot for you when you joined 20 years ago.I have been with Edward Jones for 20 years. I found Edward Jones on the internet. I didn't know exactly what I was looking for. I just knew I was looking for something that would provide me the opportunity to be more authentically who I was, to bring my gifts.

The first piece of advice that I would give is if you're interested in the industry, recognize what this industry does. It improves people's lives, their personal economies, and helps enlarge the financial possibilities for millions of North Americans. When it's at its very best, it can align with a meaningful difference that individual professionals want to make in their lives.

 

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