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Why football finance expert says the PSL needs more matches broadcast on the SABC

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The valuation of the Premier Soccer League (PSL) is taking a hit from a significantly reduced number of games being broadcast on free-to-air on the SA Broadcasting Corporation (SABC) channels‚ sports finance expert Sgwili Gumede has said.

Gumede‚ founder and executive director of sports finance research company Sport Boardroom‚ acknowledged the financial injection of billions of Rands into the major sports in South Africa by the sizeable broadcast deals negotiated by pay-channel SuperSport.

“So from a numbers point of view‚ if you have a match just on SuperSport and not SABC‚ then there are three million people not seeing that match.“So it is absolutely vital that we acknowledge the fact that SuperSport is vital for sport in this country. The amount they have put in is incredible. “Over the years SABC has drastically reduced the numbers of games they show. That is eating into the value of the PSL as a property.

 

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Why football finance expert says the PSL needs more matches broadcast on the SABCThe valuation of the Premier Soccer League (PSL) is taking a hit from a significantly reduced number of games being broadcast on free-to-air on the SA Broadcasting Corporation (SABC) channels‚ sports finance expert Sgwili Gumede has said.
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