to Partners and Chief Executives, they explain that:"We created BMAC to address long-standing racial inequities in the business, the financial impact of those inequities for both Black artists and executives, and ways we can work with you urgently to solve these problems." They note that while they are encouraged by recent efforts by Universal Music Group, Warner Music Group, Sony Music, Apple, YouTube and BMG, they are all-too-aware that more must be done.
"Our highest priority at this moment is to meet with each company's CEO, senior management and your newly formed foundation boards to mutually develop a plan to address the deeply rooted systemic racism in our industry,” the letter continues.