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Report: Alphabet is in talks to buy smart glasses maker North - Business Insider

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Google's parent Alphabet is reportedly in 'final stages' to buy smart glasses maker North, as the augmented reality race with Apple heats up

claims that Google parent company Alphabet is in discussions to acquire Canadian startup North, maker of the Focals by North smart glasses.

The Globe and Mail report, citing anonymous sources, claims North saw poor sales with some of its retail locations going "days without a single sale." The report also claims that North struggled to fit Black and Asian customers with their glasses, yet continued to move ahead and sell the product.

 

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