Ever feel like you're looking in on an inside joke that everyone online understands besides you? Welcome to itiswhatitis.fm.
On Thursday night, the tech industry was introduced via Twitter, en masse, to this emoji combination: 👁👄👁. Word spread about a mysterious app called "," as Silicon Valley clamored to figure out what the hype was all about and how the elite could secure their own access to the invite-only platform.
But most of us have yet to figure out what's really going on and whether this is a real app — or something else — or merely an elaborate satire of tech marketing.doesn't help explain any further: The only clickable thing on it is a box directing you to "give us ur info," where you can enter your email to, presumably, get on the app's waitlist.
Nonetheless, the team behind IIWII has successfully captured the tech industry's attention ahead of whatever it has planned