Facebook and Twitter stocks dive as Unilever halts advertising

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Shares of both Facebook and Twitter were down more than 7 per cent in mid-day trading Friday after Unilever said it would pull its advertising from the social media companies for the rest of the year.

"Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," the company said in a statement. "Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary.

Unilever's commitment marks the broadest and potentially most damaging yet of companies that have taken a stand against Facebook. The company was the 30th-highest spender on Facebook advertising in 2019, pouring more than $42 million into the platform, according to estimates by the advertising intelligence company Pathmatics.

Not long after Unilever's announcement, Procter & Gamble — another of the world's biggest advertisers —it would pull advertising from platforms that hosted "hateful" or "discriminatory" content. P&G didn't immediately respond to request for comment

 

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Translation: unileverusa wants social media to crack down even harder on speech it doesn't like. BoycottUnilever

I have never seen that add

Now do mainstream media please.

Let's hope this is true

Good, that’s what happens when you censor people. I deleted anything that has to do with Facebook, now it might be time to get off Twitter. I don’t know 🤷🏻‍♂️

Burn it all down.

Everything is offensive now😩😩😩😩😩😩😩😩😩😩 Sissy ass society

Here comes another one of big techs attempt to censor free speech on the internet. Unilever is merely a corporate pawn being placed into position. This is what the techno-left wants.

hopefully this is the start of companies backing out of this stupid culture war, stop virtue signalling and pandering, and force the left to come back to free speech and live and let live ways it was known for only 10 years ago

Parler is the future.

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