-- The Yeezy effect is already happening ... GAP stock is surging over 18 percent on the heels of Kanye's new deal.has until 2030 to fulfill his mission of providing clothing for the masses ... and he just might make Gap cool again, in the process.
The rapper and his fashion company just landed a 10-year deal with Gap to launch a new clothing line called Yeezy Gap. The retailer -- widely known as a mall brand -- will introduce the Yeezy merch in the first half of 2021 in its stores and online. Yeezy's design studio says its plan is to make"modern, elevated basics for men, women and kids at accessible price points" and of course ... Kanye will call the shots, including deciding how his clothes will be marketed at Gap.
The mega retail deal reportedly starts this month and comes with the option to renew at the 5-year mark ... at which point Gap expects YZY to be generating $1 BILLION in sales.
🤮🤮🤮🤮🤮
Congratulations
I didn't even know that store was still open
There goes GAP scraping the bottom of the barrel KanyeWho?
My .....has the Gap changed over the years
Ridiculous
GAP to rebrand - Gettin all paper
Well I shall shop from Gap again...his clothes are rubbish.
This abuser is broooooke
But america is so racist...
slow911 Didn’t he make a song about this?
Weird flex... but OK
His clothes look like torn rags and shoes are very ugly. He should focus on creating music because fashion is not it.
His clothes are for basic b-es
-Ye a thinking mf!! Gotta Love it!!!🔥🔥👌🏽