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Lululemon to acquire interactive fitness company Mirror for $500 million

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Lululemon to buy in-home fitness company Mirror for $500 million

Shares of sports retailer Lululemon Athletica Inc.

rose 3% in after-hours trading Monday following its announcement that it has agreed to acquire Mirror, an in-home fitness company that created an interactive workout platform, for $500 million. Mirror has developed weekly live classes and thousands of on-demand workouts as well as immersive one-on-one personal training. In a statement, Lululemon Chief Executive Calvin McDonald said the acquisition of Mirror will"accelerate the growth of personalized in-home fitness.

 

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