Cannes Declares Virtual Market a (Qualified) Success

Cannes has declared its first and, if things go as planned, last virtual film market a success. Just more than 10,000 film professionals took part in the five-day event, which wrapped up June 28, according to official figures released Thursday.

More than half of the Virtual Cannes participants, 5,900, came from Europe, but U.S. executives made up the largest single contingent, with 1,500 taking part. While Cannes obviously has a vested interest in presenting the virtual Marché as a success, that opinion fits in with accounts from distributors and sales agents.

A particularly encouraging sign for the first online-only film market, set up in a matter of months after the coronavirus pandemic made a physical market untenable, was how well the technology worked. There were few reports of problems or issues with the market's Cinando platform, its virtual cinemas or its online conference program.

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