During the European lockdown, it was estimated that sales of champagne were down by more than 75%. Now, as the continent returns to a sort of normality, consumption is rising, but it's predicted that only 200 million bottles will be sold this year - about 100 million fewer than in 2019.And the knock-on effect of that is the vats and cellars are still full at the region's champagne producers.
"If there are no places to sell them, then there is nothing we can do. Either it's going to be turned into vinegar, or it will be thrown away."Down the road in Reims - the heart of the area - you can visit the bases of Pommery, Lanson, Mumm and other great champagne houses. The oldest of all the champagne producers is Ruinart. The company sells around two million bottles a year, produced in its beautiful headquarters in the city. Bottles mature beneath the ground, in chalk caves that were first dug out many centuries ago.
"Are we going to adapt? It may be less intrinsically about our product, champagne, but rather the experiences that we create around champagne. We are going to do shorter, more virtual experiments - a virtual tour of our cellars for those who do not wish to go down or do not have the opportunity to stay long enough with us."And then we will also create sharing experiences.
It's a French over rated plonk.. Buy an English sparkling wine. In blind testing voted better than any other fizz
I have no problem buying champagne, but it has to be ice cold! 🍾🍾🍾🥂🥂🥂
YOU LOVE KILLING WILDLIFE
see ALL YOU TALK ABOUT IS RICH , THIS WINE MURDER SO MANY BIRDS you never check guttless, wine grower biggest wildlife killers , just for SHOW OFF PISS IN TOILET
That’s not what they meant by social bubble lmaooo 👀
This is NEWS?
It looks like my cellar😎
That's my bedroom.
WriterRater: 12/9 bottles of bubbly spilled. There's no industry I'm less concerned about that that of getting people drunk. How do you think I'm here? (Cheap wine. It's cheap wine all the way down)