Disney becomes the latest company to withdraw ads from Facebook, which is suffering from a boycott by its advertisers over its policies on so-called “hate speech” and other content. But Disney was the leading advertiser on Facebook for the first six months of this year, according to estimates from Pathmatics Inc., so its withdrawal is particularly painful.
Disney didn’t make a public announcement on its Facebook cutback, and the WSJ report cited anonymous sources. The report said the advertising that was pulled focused on the Disney+ streaming service. Disney+ has consumed the bulk of Disney marketing money this year, and the company spent an estimated $210 million on Facebook ads for the streaming service. Other divisions of Disney may also be cutting back, the WSJ report said.
“We know we have more work to do,” Facebook said in a statement. It claimed it was working with civil-rights groups, a leading ad trade group, and others “to develop even more tools, technology and policies to continue this fight.”
Maybe because jerks and actors like me respond to ads by promoting their own videos like this. Hehe.
WOW! This is getting serious with ads on FB and IG by major companies. Disney is a big company.
Thought it was gonna say take down statue then realized... 🧐