Marketers are experimenting with placing TV-like ads on console games - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Marketers are experimenting with video ads on console games, but the gaming industry must overcome several hurdles in order for the ad format to gain adoption

However, the gaming industry will have to overcome several hurdles in order for the ad format to gain widespread adoption:If the ads create barriers to content on games that players have already paid for , many will likely respond negatively to the placement. For example, players The popularity of less intrusive alternatives:

Esports, livestreamers and ad-supported streaming apps on gaming consoles all present less disruptive channels for reaching gamers. Console gaming offers a more focused and interactive experience compared to these other channels, and thus ad placements there are more likely to be seen as interfering with the playing experience.Compared to mobile games, fewer console games offer in-game rewards that could support this strategy.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

The new ad fraud scheme that is costing advertisers an estimated $130 million - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

12 US cities to start a business that aren't NYC or Silicon Valley - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. I hate pay walls! I know reporters do not work for free and it cost money to maintain websites, print publications and your business model. This makes me a horrible consumer, why do I want/feel entitled to your work for FREE? I need to think about this. MondayBlues PayWall
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Instagram and TikTok help Poshmark resellers make sales, grow business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Two global leaders on how the pandemic will drive business innovation - Business InsiderWatch Young Sohn, Corporate President and CSO of Samsung Electronics, interview Mathias Döpfner, CEO of Axel Springer, about the transformation of digital media and innovative technologies reshaping possibilities for the future SamsungSSIC ad SamsungSSIC
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

12 US cities to start a business that aren't NYC or Silicon Valley - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »