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AT&T lays off people in its consumer marketing unit - Business Insider

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The third-largest advertiser in the US just laid off a chunk of its consumer marketing team

impacted employees in New York

in the wireless carrier's consumer marketing division, the company confirmed to Business Insider. The company declined to specify what percentage of employees in its marketing organization were affected, but 171 people list themselves as marketing and advertising employees at AT&T in the New York area on LinkedIn.

The company said the layoffs are part of its effort to focus on growth areas and address lower customer demand for some legacy products. It cited "economic impact and changed consumer behaviors" due to COVID-19 as a driver.cut 3,400 jobs and shut down 250 stores. "These actions align with our focus on growth areas along with lower customer demand for some legacy products and the economic impact and changed customer behaviors resulting from the COVID-19 pandemic," the spokesman said. "As a result, there will be targeted, but sizable reductions in our workforce across executives, managers and union-represented employees, consistent with our previously announced transformation initiative.

AT&T is the No. 3 marketer in the US, behind Amazon and Comcast, and spent $5.48 billion on advertising in 2019, according to

 

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I hope they were the ones doing GEICO, Liberty Mutual, and all pharma ads on TV.

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