I provide 5 tips for business owners who may be thinking about working with bloggers and influencers to broaden their brand and expand their exposure online.
Remember, bigger may not always be better, an influential blogger with a huge following may not be interested in covering a small business so don’t overlook smaller bloggers who may cover niche topics relevant to your small business, too.To stay focused, create a list of up to 20 bloggers to target. You might start with smaller, more niche-focused bloggers, or micro-bloggers.
For best results, make sure the email subject heading is specific and intriguing and not addressed “Dear Blogger”.Once you’ve established a good relationship with a blogger, keep the dialog going. You can reach out with story ideas and anything else the blogger might find useful. Continue reading your target bloggers’ posts, so you can stay up to date on changes in their interests and topics. hosts.
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