News Formal

AT&T reportedly selling Xandr: Walmart, Singtel could be buyers - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

AT&T is reportedly exploring a sale of digital ad unit Xandr. Here are potential buyers, from Walmart to Singtel, according to experts.

A spokesperson for AT&T declined to comment on the reported selling of Xandr.

Shiv Gupta, a former adtech executive and founder at adtech and martech education company U of Digital, said while Facebook, Google, and Amazon face too much antitrust scrutiny to make big acquisitions, Snap or Twitter could be interested in adtech to expand their direct-response ad businesses.

KKR and Carlyle are logical potential buyers because they've looked at this area a lot, Ferengul said. S4, meanwhile, has been acquiring specialized firms like Amazon agency Orca Pacific and analytics firm Brightblue Consulting to compete with holding companies including WPP and Omnicom.Other observers see Amazon and other online retailers as potential acquirers as they've been building up their advertising businesses over the years. Amazon leads the pack, and Walmart, Target and others are trying to catch up.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Inside McDonald's Black franchisees' quest for equality - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Media outlets lean either to the right or to the left in the US, but never has the US look so fragile and divided, why
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

New Tesla video shows Model 3 cars being made inside its China factory - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Love TESLA !!!
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Walmart unveils Amazon Prime rival Walmart Plus that costs $98 a year - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. A bit too late to the party Fantastic financial articles below about OpenLearning=ASX$OLL
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »