Why toilet paper? How do you know an idea has potential? How do you decide that something isn’t working?Toilet paper is one of the biggest consumer product categories. It’s also an essential item. These are two characteristics that made it very attractive as a product category to go after. It was also ripe for disruption/innovation as it had been stagnant for decades.
I think our partnership works because we bring complimentary skillsets to the business. I’m a growth marketer and good manager of small teams, and Livio is great at fundraising and brand building. My advice to aspiring entrepreneurs would be to make sure you have complimentary skills with your partner so there is a clear delineation of responsibilities.
When I decided to become an entrepreneur however, I threw caution to the wind and mostly went with my gut feeling. My only regret to date as an entrepreneur has been shelving an idea I was passionate about because others told me it wasn’t worthwhile. This was in the grocery delivery space in the very early days when it was just Instacart and Amazon Fresh was a test concept in Seattle.
That is a pretty good idea! Another idea that may have merit is to make plywood out of coconut tusks.
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