Alicia Keys Launches $1B Fund for Black-Owned Business, Explains Why She's Performing at NFL Kickoff

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.aliciakeys discusses launching a $1 billion endowment fund for Black-owned businesses, explains why she's performing at the NFL's Kickoff event & more in a new interview with Billboard.

"As an artist, I’m always thinking about how can I use my platform to further racial equity."will be performing at the NFL’s Kickoff event for its 2020 season Thursday , a moment that she’s tying in with a bigger announcement: The league will be contributing to a new $1 billion endowment fund aimed at supporting Black businesses and communities.

For the NFL, participating in the fund is the latest step it has taken in its quest to support racial injustice initiatives. The league has come under increasing scrutiny in recent years following its well-publicized issue with quarterback Colin Kaepernick, who began taking a knee during the national anthem to protest racial injustice in the U.S. in 2016 and subsequently filed a grievance against the league, since settled, accusing owners of colluding to keep him out of the NFL.

Today, I will be doing something I never thought I would do again. I’m performing for the NFL Kickoff event. My initial reaction was to decline because of some of the NFL’s past decisions. Yet I realized I HAVE to use my platform, we all need to use our platforms, every chance we get to press for racial equity.

It's time for sustainable action. It’s time to speak and document the truth about what Black Americans are facing and owed. The system was never set up for everyone to have an equal chance. Black creativity and labor continue to be oppressed, exploited, appropriated, and undercompensated. And it’s STILL the case today that the color of your skin can be a death sentence like the needless killings of Breonna Taylor, George Floyd, Bree Black, Ahmaud Arbery, and too many others.

 

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aliciakeys Black owned businesses only? racist White owned businesses have also suffered in covid. I thought this whole 'movement' was about racial equality. Now she is encouraging segregation. I'm so disappointed in her.

aliciakeys W r eat

aliciakeys Where is u going

aliciakeys Today's u is doing

aliciakeys How do we access the fund? I have business plans and charities ready to go and not only impact the black community but provide jobs.

aliciakeys Awesome ✊

aliciakeys PLEASE. WE ARE IN THE END TIMES! REPENT AND CONFESS TO GOD YOUR SINS AND BEG HIM FOR MERCY AND FORGIVENESS. READ: JOEL, REVELATION, JEREMIAH, EZEKIEL 33,PSALMS44 MATTHEW 24, MATTHEW 4:4, JOHN 3:16, JOHN 10:10, . BELIEVE JESUS CHRIST IS THE SON GOD!! PRAY!!!!

aliciakeys PLEASE. WE ARE IN THE END TIMES! REPENT AND CONFESS TO GOD YOUR SINS AND BEG HIM FOR MERCY AND FORGIVENESS. READ: JOEL, REVELATION, JEREMIAH, EZEKIEL 33,PSALMS44 MATTHEW 24, MATTHEW 4:4, JOHN 3:16, JOHN 10:10, . BELIEVE JESUS CHRIST IS THE SON GOD!!

aliciakeys why fund businesses them goons going start riots again and destroy everything.

aliciakeys no love for asians? italians? pretty 'inclusive' it seems.

aliciakeys Alicia Keys is a gift. What a talent and American treasure.

aliciakeys Yessss

aliciakeys AliciaKeys: A truly beautiful person, inside and out. Talented as hell, too.

aliciakeys If she really wanted to stop Racism she would lead by example and help a white person! She’s a racist!

aliciakeys Rebuilding the black owned businesses destroyed by fellow black people (rioters) how ironic

aliciakeys Love you Alicia but consider joining the boycott of the NFL for politizing violence in America by allowing the names of rapist & murderers to be worn on players helmets. Think about their victims!

aliciakeys Do know she produce Work it

aliciakeys ❤️❤️❤️

aliciakeys

aliciakeys Chief Keef sister Husband *New* Music Video

aliciakeys So about 10 people will see her on NFL?

aliciakeys Love you Alicia

aliciakeys Big Zone

aliciakeys This is great news! 1billion! My baby mama is doing great things!!💜💜

aliciakeys

aliciakeys

aliciakeys omg queen shit

aliciakeys 1bill tho😜

aliciakeys Made no noise

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