Google to face U.S. Senate antitrust panel over its ad business

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Senator Mike Lee, a Republican and chair of the U.S. Senate Judiciary Committee’s antitrust panel, is likely to also press Google on allegations that it is opaque in pricing advertising services

Lee is expected to express concern that Google may have broken U.S. antitrust law, a source close to the panel said.The tech giant made a series of purchases, including DoubleClick and AdMob, to help make it the dominant player in online advertising. Google maintains a tight grasp over each of the many steps between an advertiser looking to place an ad and a website looking to host it.

Harrison, who testifies at a time when Google has few friends in Washington, will argue that the ad tech ecosystem is crowded and competitive, with Amazon.com Inc and Facebook Inc among Google’s powerful rivals, and that ad tech fees have fallen. The hearing comes as the U.S. Justice Department is expected to file a lawsuit against Google within weeks, according to sources familiar with the matter.

 

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