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Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says

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The beverage giant's foray into the hard seltzer category represents the company's consumer-centric approach to growing business, CEO James Quincey told CNBC.

"I think what it does say is: Look, we're going to follow the consumer," Coca-Cola CEO James Quincey told CNBC's Jim Cramer about the company foray into the fast-growing hard seltzer market.

As consumer tastes shift, U.S. hard seltzer sales reached $3 billion over the course of a year ending in mid-July, based on research from Bump Williams Consulting Co.aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. "I think what it does say is: Look, we're going to follow the consumer," Quincey said in a "Mad Money" interview. It's the latest update on the new product since the move was first announced in July.

Hard seltzers are appealing to consumers for their lower content of calories and alcohol. As consumer tastes shift, U.S. hard seltzer sales reached $3 billion over the course of a year ending in mid-July, based on research from Bump Williams Consulting Co.

 

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! jimcramer isn't just a clown. He's a POS that admits he uses his position to manipulate stock prices. He didn't think this 2006 video would be made public.

I use CocaCola to clean my toilet, that stuff is nasty.

Cheers Coca-Cola... Welcome back to the drinking world

How 2020 is it that I read “...its first hand sanitizer”....

🥱

MadMoneyOnCNBC jimcramer can my $KO stock please go up now.

MadMoneyOnCNBC jimcramer Nasy, nasty stuff. Put this into your body if you want to. Coke only cares that they got your money.

How about cannabis/CBD?

Just in time to miss the fad

The beer they sell in japan is very good surprise they waited this long given all the water alcohol mixes

🙄

The ultimate power move would be to just buy out WhiteClaw

Correct me if I'm wrong, Did CocaCola already try this several years ago?

Late to the party.

Let me know they put the cocaine back in the soda.

Biden picture in 2021

How about a spiked Coke drink? I can get into that. CocaCola

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