Similarly, Stoffelberg Biltong had already started looking for expansion into foreign markets and had a fully certified game abattoir and the internationally accepted food safety accreditation and halal certification.To confirm this interest, Stoffelberg used Market Finder, which also identified that it would be relatively easy to enter the UAE provided a distributor was in place.Serendipitously, Stoffelberg’s existing South African distributors have contacts in the UAE.
This is useful for small and medium businesses with limited budgets which need to know where it makes the most sense to invest their efforts.The best way to enter a new market is to understand what it’s about.
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