, director of TV at Mipcom organizer Reed Midem, sat down with Deadline to reflect on what she — somewhat understatedly — describes as a “difficult” year. Festivals on the French Riviera are Reed’s bread and butter, so it’s business model has been completely upended by the pandemic.
So we were trying to really get the business back together as much as we could to support the industry. But as we all see, we weren’t able to do that either because of the Covid situation, which is what it is. So that’s when we switched totally to virtual. So that’s where we are right now. We’re excited now to be in Cannes, we’re sad not to see all our clients and you physically, but at the same time, we’re very excited about what we’re doing online.
: It has informed what we’re doing. Mip TV Online+ was a success. We had over 5,000 participants, over 3,000 hours of video seen and very good engagement. And so at that time, we had the Mip doc library online and we have the online database and all the major content that we wanted to share. DEADLINE: And what about some of the bigger players that you’ve got partnering? I see BBC Studios is on board, as well as All3Media.: Absolutely. With many of them we’ve been working for a long time, as I said before, thinking about what makes sense in the online space and how we can create new types of events together. BBC is launchingWe’re working with A&E. We’re transposing, we’ll say, the Women in Global Entertainment lunch, to a bigger panel, but in the spirit of that lunch.