The coronavirus pandemic has dealt a blow to the public relations industry, but there are still major account reviews underway.
Other activity is driven by business challenges facing companies like Bed Bath & Beyond, which underwent a management shakeup following activist shareholder pressure.The coronavirus outbreak hobbled public relations along with other sectors of the economy, but now major account reviews are underway, showing that the industry still has signs of life.
Some of these accounts originated as corporations struggle to shape their messaging in the pandemic. One is Expedia, whichafter customers struggled to refund or change their canceled bookings.
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