"Quite a lot of women... who are sexually active have a very open attitude towards using sex toys," Yi Heng, a prominent sex and relationships advice blogger, told AFP.
But China's divorce rate reached a record high of more than 3.1 million in the first nine months of 2019 - a sign of change in societal values. "Women are then perhaps more motivated to find a way to please themselves." China's domestic sex toy sales lag far behind Western countries or even Japan. But she added that that the spike in domestic demand during the pandemic may not result in major long-term growth.
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