following their one-on-one boxing match during Monday’s premiere, the PR maven’s businesses are still flourishing.
“We were hit from a Sweaty Betty PR perspective very hard. One of the first things to go is always marketing and PR services when things get tough,” she told news.com.au Interest was sparked among Ruby’s 210,000 followers with a series of Instagram Stories that showed her wearing the headwear – the photo evidence of Roxy’s success.
“Chrissy wore the Velvet Natalie Anne Barette Bow and it was so exciting to see,” she said, adding “it did indeed sell out”. “We could never have imagined how well it would be received,” she said. “The only aim was to make the brand affordable but still quality so that even if you had an outfit that wasn’t new, you had the opportunity to change it up with our brands.”She also manages Pixie's Bows, a headwear brand set up in her daughter's name in 2011.
How many Roxy stories are we going to get over the next couple of days