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Influencer Instagram sponsored content rates in 2020: survey - Business Insider

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A survey of 4,850 influencers reveals how much money they're asking brands to pay for Instagram sponsored content in 2020

, an influencer-marketing platform. Klear surveyed 4,850 Instagram influencers between January 2020 and August 2020.

Celebrity influencers, which Klear defined as having over 500,000 followers, had the highest asking rates and also had the highest increase in rates since 2019.

 

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