Recorded music and video content have more value than ever, given touring isn’t there. And it’s forcing everyone to diversify for when touring comes back.There’s a lot of opportunity right now. Right now is the time to be creating and be focused. Streaming music, videos, TV and film is a big opportunity. A lot of these artists have platforms. Use your platforms.What’s intriguing to me is that non A-plus caliber artists, I see a lot of people endorsing them even when they’re not at their peak.
But when you’re developing you need that support ecosystem.Every deal is different, but the stature of the artist will tell you what deal you’re going to do.Decide who believes in the artist most. It’s not a specific structure or deal. It’s about getting on the boat with people who really want you to succeed. Some people will throw money at you just to grab it from someone else. And that’s not the money you want either.Music saturation.