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GM deploys the new Hummer EV to win over electric car skeptics - Business Insider

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GM reveals how it will use the Hummer EV to win over electric car skeptics as it pivots to a zero-emissions future

But making that effort a success will require winning over drivers, who still have a strong preference for gas-powered engines , to make the leap to a new technology. GM is hoping it can do so by releasing electric vehicles that resemble the most popular gas-powered models.

The EV1, Volt, and Bolt were sedans or compact cars, segments whose popularity has paled in comparison to SUVs and pickup trucks in recent years. The Hummer EV aligns more closely with the preferences of modern car buyers, and aon GMC's YouTube page emphasizes the vehicle's speed and ability to handle rugged, off-road terrain, an apparent acknowledgment that many customers care more about what their cars can do than what they do to the environment.

When asked how GM would convince fans of the original Hummer who are skeptical of EVs to buy the electrified version, Heather Vu, the product marketing director for the Hummer EV, pointed to a combination of on- and off-road performance she says is unlike anything else in GM's lineup.The Hummer EV, set for release in 2022,

 

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Zero emissions, such a hunky truck wow.. Fascinating.. Can't wait to see it pull through

I’m interested in the type of douchebags that will drive this. Electric vehicle and Hummer drivers seemed to be polar opposites.

Bye-bye Tesla

I'll take my $FSR ocean over this!

Ugly

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