WASHINGTON: Pop superstar Beyonce has joined forces with home exercise company Peloton in a deal to create workout classes featuring her music, geared especially to Historically Black Colleges and Universities , the company announced on Tuesday.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement. She and the company will also be donating two-year memberships to students at 10 HBCUs, including Howard University, alma mater of Vice President-elect Kamala Harris.
The company’s stock took a massive hit on Monday after Pfizer’s announcement that an effective Covid-19 vaccine could be coming soon, meaning people may be returning to work and have less time to spend using home-based services like Peloton, Netflix and Zoom.