Microsoft has tapped Salesforce first-ever chief data officer Hernan Asorey to take the same role within its commercial business unit,The key hire comes as the battle intensifies between the tech giants for dominance in the customer relationship management industry, which helps sales teams track and manage leads. Microsoft and Salesforce did not immediately respond to a request for comment. Asorey could not immediately be reached for comment.
Asorey's departure comes about four months after Salesforce chief scientist Richard Socher, widely credited as theAI is a key area of investment for Salesforce, helping differentiate its products from its many competitors, including Microsoft. While Salesforce remains the clear leader in market share in the CRM market, Microsoft's competing Dynamics 365 tool has been steadily gaining ground.
Salesforce has 18.4% of the market, while Microsoft had 3.7% in 2019, according to an IDC report. However, when Microsoft reported quarterly earnings last month, it reported 38% growth for its Dynamics 365 business. That could positionThe 38% growth of Dynamics is in-line with past quarters, though its revenue grew 47% year-over-year in July. Salesforce tends to see roughly 20% to 30% year-over-year growth each quarter.
In a broader sense, analysts recently told Business Insider that while Einstein has made great strides over the years,Start your day with a morning cheat sheet. Sign up for 10 Things in Tech You Need To Know.By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner offers and accept our
My advice? Get an outsider from a software market that isnt garbage. Salesforce CRM is about as advanced as software in the 90's from a daily user's perspective. Need to send a client an email with 5 pics? Give me 20 minutes give or take. Mobile app? They have one. Nothing works.