How Influencers Handled The Biden–Harris Win Proves There Has Been A Seismic Shift In The Industry

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“If we push businesses that we support to share their commitment to social responsibility, why can’t we do the same for influencers?”

And her followers have cheered her on. “There’s nothing better than seeing the influence you have beyond the material things,” one wrote.

“I pride myself on being straightforward,” she said. “I have cultivated a community that understands and respects that. I've received significantly more support than backlash.” She agreed that the old ways of doing things on the platform were over, saying she believed influencers can choose to remain silent — but that silence will now likely come with a price.

When Robertson posted last Saturday that she voted for Biden, she said she lost “a ton” of followers and got some hate. She had never really posted about current events before this year, but she began to worry her silence could be interpreted as being supportive of Trump.Another thing has changed for her, though: After years of working hard to grow a thicker skin online, Robertson said the hate she is getting doesn’t bother her. She has found confidence in knowing she’s doing the right thing.

 

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