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The owner of Sports Illustrated sees it as a licensing gold mine - Business Insider

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Sports Illustrated's new owners think there are big dollars to be had in branded supplements and swimsuits — but not so much in magazines

, or approximately 30 employees, because of pandemic-related economic stresses, and the sports shutdown.

Fans of the magazine, as well as the magazine staff, might argue that by focusing on merchandising and making cuts to the newsroom staff, ABG and Maven are not prioritizing the quality journalism that gave Sports Illustrated its marketplace value in the first place. But to Rosen, the journalism and the merchandising aren't competing avenues.

"We're looking to create sort of a virtuous cycle where content drives commerce, and commerce leads to more content," Rosen said.

 

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