NRF projects 3.6% to 5.2% growth in holiday sales despite pandemic - Business Insider

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Retail trade group says holiday sales could increase as much as 5.2% this year despite the pandemic thanks to a boom in online shopping

Even as the pandemic upends norms of the holiday shopping season, retailers will top last years' sales according to a new forecast.The National Retail Federation, a trade group, said Monday that it's expecting holiday sales to grow by up to 5.2% over 2019.

The organization cites rising home prices, record personal savings, and a strong stock market as factors that could increase spending throughout November and December. Retailers may closeout 2020 with a bang even as the ongoing pandemic batters small stores and keeps shoppers out of brick-and-mortar locations, according to a new holiday sales forecast from a retail trade group.Monday that it projects November and December holiday sales to jump 3.6% to 5.

"Given the pandemic, there is uncertainty about consumers' willingness to spend, but with the economy improving most have the ability to spend," said Jack Kleinhenz, NRF's chief economist, in a statement. "Consumers have experienced a difficult year but will likely spend more than anyone would have expected just a few months ago.

 

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