, both of which launched in 2020. As of August 2020, the newsletter was reaching 170,000 inboxes every week.
"The momentum was enough that I felt like, 'Okay, there's something here, something is happening,'" she said. "There are people I've never met before in my life who are telling my friends how much they love Girls' Night In." Thanks to that culture of experimentation, the team at Girls' Night In has picked up some best practices for growing a subscriber list, which Ramos shared with Business Insider. In GNI's early days, Ramos read and responded to every reply that came in to the weekly newsletter. "It was important to me to invest time in building community and creating a dialogue and making sure people knew there was a real person behind Girls' Night In," she said.
One of Ramos's biggest tips for anyone working to build a community-centric newsletter or brand is to establish that personal connection. Even today she responds to many of the emails GNI receives from community members. I'm really trying to grow this audience. I'm trying to reach more readers. If you really love this issue, would you mind forwarding it to a couple of friends?
Ramos also recommended A/B testing subject lines whenever possible. The GNI team has a focus group for newsletter subject lines every week. According to Ramos, somewhere between 20% and 30% of GNI's newsletter subscribers join the list after being referred by a friend. As a result, investing in a referral program was a no-brainer.
I so enjoyed working on this, my latest for !
ahoffkosik this is terrible news