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Inside the NCAA's rules for student-athletes monetizing their brand - Business Insider

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NCAA student-athletes are months away from being able to profit off their brand. Here are all the ways businesses, agents, and advertisers can — and can't — work with them.

for a series of rule changes that would allow student-athletes to monetize their name, image, and likeness for the first time.

Once the legislation is voted on, which must happen before January 31, the new rules will mark a sea change in the world of college athletics: The NCAA will effectively create a brand-new entrepreneurial ecosystem, as thousands of student-athletes will gain the newfound opportunity to profit off their reach and reputation, with all the support and sponsorship dollars that businesses, agencies, and brands typically provide.

Student-athletes can use agents, but those relationships must be regulated. The entity responsible for that regulation has not been named.

 

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