, "Lie to Me," with Ali Gatie through a back-and-forth collaboration on TikTok.
"We actually give them the freedom to post what they'd like with that content," he said. "If you see one or two posts start to overperform based on a consistent creative, what we can do is go find those bigger influencers and get them on board with the trend. In the best-case scenario, your micro-influencer campaign is so successful that it creates the trend on its own and then the bigger influencers are going to jump on board organically.
Al-Hamdouni said RCA managers regularly encourage artists to post their own TikTok videos, though no artist is ever forced to do so. "The truth of the matter is until you get it out into the market, it's really hard to know if your strategy is going to be successful or not," Al-Hamdouni said. "And a lot of the time it comes down to timing. You can have a great campaign lined up and then there's news that breaks that pulls everyone's attention away from entertainment or music."
'including hiring micro influencers to spark trends'... I've got a 'micro marketing budget', any 'micro influencers' out there?
95% only bad news(
All that prove to me is, they are obsolete now.