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Business Insider's top advertising and media stories for December 1 - Business Insider

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The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers

Shoshy Ciment reports on new findings from PipeCandy showing the DTC industry has managed to make it through the pandemic mostly unharmed.Each brand currently has at least 50,000 monthly visitors, with the exception of those brands in the nutraceuticals and kids sections. New data shows how Netflix's 'The Queen's Gambit' has grown into a word-of-mouth hit since its release

Quaker Oats' top exec explains how Cheetos Mac 'n Cheese and new breakfast options helped generate the brand's best sales year in a decade

 

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Why do you keep changing the headline while selling this story over and over today? Are you guys interviewing copywriters?

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