Now, Under Armour appears to be looking to replicate that star-driven success with the launch of its Curry brand, following releases of the star point guard's own basketball shoe. The new line is set to launch on December 1, a move the companyThe Golden State Warriors star's line will kickoff with basketball and golf sneakers and apparel, with plans to eventually expand into women's and running shoes.
"I think that there are obvious parallels to Jordan brand," said BMO analyst Simeon Siegel. "The question is whether Under Armour in an of itself will challenge the Jordan brand or challenge the Nike brand." While the launch of the Curry brand appears to follow Nike's playbook with the Jordan brand, some analysts say it is unlikely that Under Armour will be able to mimic the success of the iconic line. At the simplest level, Nike has the advantage of size. Nike's revenue for 2019 rose to