It's also true Apple collects data, but not by tracking your activity. Instead, according to Horvath's letter, it groups users based on demographic information:
That last piece is the most important, and it's the one causing the fraught consternation on the part of Facebook. Theand it's the tool that allows apps and ad platforms like Facebook to track user activity across apps and the web. The change in iOS 14 will require apps to request permission before using it to track you.
It also misses a much larger point: Apple's move isn't about ads — it's about how users interact with technology.
JasonAten FB has gone a long way using systems other people built. It uses the Internet and many customers using Apple's hardware to connect to them and gather data. Apple is essentially saying, 'if you want this data you're going to have to do things **our way**.'
JasonAten good luck