How Leaders Can Build A Business For Profit And Social Good

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Here's how leaders can build a business for profit and social good:

These businesses might be small, but by seeing how they transform people’s lives, the Kirchner Group can’t imagine more valuable partnerships.Blair and his team spent decades creating a business that gives back. But initiatives like his aren’t the only way to spur change. Many organizations simply don’t have the resources to start scholarships or donate products—and that’s okay.

“You don’t have to start a foundation or give your profits away to good causes,” says Blair. “It can mean growing a sustainable business that creates jobs, helps the economy, builds the community, and forms relationships that are so important today.” Ask employees to offer their time to a common cause or strengthening bonds with charitable networks within their community. My own company givesto volunteer for a cause of their choosing. It’s a simple way to serve and prove that your company’s core values aren’t just words—they’re actions.

And don’t forget to look within your organization. Business leaders can foster a culture of care within the workplace that serves as a safe haven within an increasingly complex society. In a stressful world, “That proverbial straw that breaks the camel’s back is closer than ever,” says Blair. “Your ability to connect while building trust and openness is so important for an organization, employees, and its leaders.

By creating a healthy, thriving work culture, leaders can start ripples that positively affect your employees and their families, friends, and community. “We are all one,” says Blair. “We need to work together towards that common cause and address some of the incredible challenges that we’re facing.”

 

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